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Color Psychology

We have all heard of the study of mind and behavior, better known as psychology. However, have you ever heard of the term ‘color psychology?’ Color psychology is the study of how certain colors can impact human mood, behavior, and health in various ways. Color surrounds us all the time and although we might not think about it on a daily basis, its subconscious impact on each and every one of us is monumental.

Emotional Influences

Colors can be universally understood because of how common their meanings are. For instance, the color spectrum has a various range of feelings subjected to them. The darker side is universally connected with strong feelings of warmth or love, and potentially even anger and hostility, depending on the context. In contrast, the cooler side is often perceived as calming, but can also enforce feelings of grief or indifference.

Oftentimes, movies and TV shows use colors in order to symbolize the thoughts and feelings of certain characters. Colors can help to passively expand on a scene without the characters blatantly having to express their emotions aloud. A good example can be found in the movie Eternal Sunshine of the Spotless Mind. The character Clementine constantly changes her hair as a way to subtly express her change in feelings throughout her relationship.

Medicinal Applications

The universal vibes which certain colors give off can be used when evaluating our health. Color has been used in the development of medicine along with therapy. In the past, colors have been used to treat different conditions and influence a change in emotions. Known as chromotherapy, the visible spectrum of electromagnetic radiation is used to cure diseases and influence emotions. For example, red is used to increase circulation, orange is used to increase energy levels, and blue is used to soothe illnesses and treat pain. In medicine, certain remedies which have a blue or green coloring tend to have a tranquilizing effect. Other remedies with a red or orange coloring tend to have more stimulant properties.

The practice of color psychology will always have the power to make an influence in both medicine and society. It is critical that we continue to develop our understanding of how colors can influence neurological connections and reactions!

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